From 5 years old, I always wanted to be a fashion designer. I loved all things fashion + creativity! When I was told I couldn't draw, I shifted my goal to wanting to be a stylist, before quickly shifting to what I was told would be more realistic; to be a fashion buyer. So I read every fashion book, studied all the designers, did the internships + short courses and achieved my goal of getting into 'London College of Fashion'.

During this time I built a brand as a fashion blogger, interned as a personal shopper and worked as a trainee assistant buyer. After 5 years of getting my masters in 'Strategic Fashion Management', and having started my own fashion brand - I decided to walk away from that lifelong dream!

Why? I was working as a personal trainer on the side of my degree and I'd fallen in love with helping people grow into who they wanted to be, and I'd realised I wasn't getting that deeper sense of fulfilment from fashion. I realised I was hiding myself in trendy clothes to feel cool enough - because I didn't feel good enough as I was.

That led me to build the holistic coaching business; 'Get Up + Grow Girl' you know and love today.

Now I always express that to manifest we must BOTH shift our inner paradigm AND embody who we want to be in the physical world. And clothes are a tool for conscious women to do just that!

So that's how this new branch of my business; Styleffirmation, was formed!